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THE ROLE OF MEDIA IN TODAY’S SCENARIO
We often hear people talking about Media Literacy.Today, I aim to talk about Media Literacy and its role in today’s scenario.
In the wake of COVID-19, what role it is playing is our main concern and this is what I aim to talk about today. Let’s start.
Media Literacy is a repertoire of competences that enables people to analyze,evaluate and create messages in a wide variety of media modes ,genre and forms.
Education for Media Literacy uses an inquiry based pedagogic model that encourages people to ask questions about what they watch, hear and read.
Secondly, Media Literacy is a contributing tool to help learners and professionals alike to broaden their perspective and experiences of media.
This helps them develop their creative skills and form their point of view on media messages.
Thirdly, Nowadays, all channels are overwhelmed with the news of COVID-19 and things related to it.But my question is,is it helping?
On a larger scale ,the masses have gone in the state of panic.There is so much positive to show but the Media’s focus is on bringing out the negative with a slice of positivism.
Fourthly, with every segment of the News that is on air, there is an increasing number of awe.Awe in the form of shortage of goods,of staple foods, of ruining of businesses ,of a bright future and what not.
Fifthly,is the overall impact on psychology.People need to hear positive things not just death tolls or raising cases or even everything is under control.
We are the people of this country and we deserve to know what we are heading for and what steps we need to take before going into a nervous breakdown.
Sixth, People around the globe are facing COVID-19 and have taken due measures to face the pandemic.Media everywhere, nonetheless is the same but what makes the difference is the ones running it.
You can have both scenarios. One where Media is state controlled and everything that is being aired has to be filtered first and the second scenario is Pakistan’s case.
Throw everything up and front.Besides sympathies, one might be able to draw International attention with donations and funds.Let aside the ego and stress,the people will be facing.They will find a way to address their grievances.
Lastly, every one of us needs to play our part in this scenario.This requires individual efforts of like minded people.
We need to stay positive and keep that positive environment around us.Media too needs to work on its strategies of airing News.
In the end, I would like to say that people look at media for the type of protection it can provide our future generations in making healthy choices regarding media consumption and usage patterns rather than turning them into mere vagabonds.
Think about it.
Until next time, stay safe and healthy.